Bushwick Yacht Club - Brand Content Production
Bushwick Yacht Club is a Brooklyn-based brand that blends streetwear and playful storytelling.
Across multiple projects, I collaborated with the brand to produce both product photography and video content designed to showcase the personality of the brand while creating engaging assets for social media and digital storytelling. These shoots were designed to create a range of assets that could be used across social media and digital marketing, helping the brand maintain a consistent visual identity across formats.
Role: Creative Producer, Photographer, Video Director
What I did:
• developing visual concepts for photo and video content
• directing product photography shoots
• filming and editing brand storytelling video content
• capturing assets optimized for social media
• editing and color grading final visuals
Creative Direction
The visual direction balanced product-focused imagery with playful storytelling that reflects the brand’s personality.
Photography focused on highlighting the apparel and merchandise through bold compositions and expressive styling, while video content provided a deeper look into the brand identity and tone.
The goal was to create content that felt authentic to Brooklyn’s creative culture.
Deliverables
• product photography
• lifestyle brand images
• brand storytelling video
• social media-ready visual assets
Video
